75% of Americans plan to use QR codes in the future.

Source: The Drum/YouGov Survey June 2021

HubSpot Video

During the past year, QR codes became a part of our daily lives as a handsfree way to share information, make payments and more. 

Now it's time to think outside the "box". Check out these exciting ways brands are leveraging QR codes to engage consumers.  

  • Content: Microsites, e-books, instructions, locations, e-learning, schedules 
  • Entertainment: Music playlists, videos, trailers, games
  • Prompts: Download an app, dial a phone number, send a text, signup for newsletter, rsvp 
  • Shopping: Coupons, promos, payments, menus, recipes
  • Interactive: AR/VR experiences 

QR codes are a fabulous way to drive engagement with your brand, especially in airports. Here's why:

  • Dwell Time: Travelers arrive 1-2 hours prior to boarding.
  • Accessibility: 91% of iOS users have access to a QR reader on their phones. 
  • Tech-Savvy Audience: Air travelers are 23% more likely to scan a QR code for a coupon.
  • Environment & Inventory: Strategically placed inventory allows for easy scanning.
  • Analytics: Ability to monitor engagement of your campaign through QR services.

Sources: Scarborough USA plus 2021, QR Code Usage Stats 2021, The State of QR in 2021

Get Inspired...