ATL airport serves over 93.7MM passengers per year, delivering nearly 262.4MM annual impressions. The main industries attracting a global audience to this region include bioscience, entertainment, healthcare, higher education, supply chain management, and technology. In addition, ATL draws travelers conducting business with the 35 Fortune 500 companies headquartered in Georgia, and entertainment talent arriving to shoot a film or TV program in Atlanta, recognized as “the Hollywood of the South.”
This international airport connects to more than 220 nonstop destinations across over 20 airlines, with Delta serving as the main carrier. As airport traffic soars, dwell time increases. Marketers can leverage that longer exposure time to connect with a global audience of travelers in a premium advertising environment.
CCO offers advertisers myriad innovative advertising solutions at ATL airport for brands to reach their target audience via our digital networks and our printed billboards that guarantee 100% share of voice. Additionally, our state-of-the-art media provide unlimited creative options, enabling marketers to tell compelling brand stories at scale, that are timely, relevant, and memorable.
With numerous advertising opportunities and an immersive environment primed for engagement, ATL offers effective solutions for marketers to deliver global, national, and local brand messages to a desirable and geographically diverse audience. Reach more than 93.7MM annual travelers earning an average income of $118K per year, with 66% ranging in age from 25-54. What’s more, ATL’s frequent flyers over index as recipients of higher education and in holding positions as consequential decision-makers for various businesses. And since they average five round trips per year, advertising at ATL provides an impactful way to reach a global traveling audience as they journey to and from their destinations.
Source: Airports Council International, 2022; Hartfield-Jackson Atlanta International, 2022; Nielsen Scarborough, 2022; Saportareport.com, 2021; Time Magazine, 2018
John Moyer
SVP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
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