JFK airport serves more than 55.3MM annual travelers and delivers more than 154.8MM impressions annually. The main industries drawing business leisure travelers to the market include finance, construction, healthcare, higher education, information technology, tourism, and hospitality.
This international airport connects to more than 230 nonstop destinations across over 73 airlines, with Delta, American Airlines, and JetBlue serving as the main carriers. As airport traffic soars, dwell time increases. Marketers can use that longer exposure time to connect with travelers in a premium advertising environment, as they arrive and depart the country’s largest media market.
At JFK airport, CCO offers a variety of massive, flexible, and innovative creative canvases for advertisers to tell compelling brand stories at scale, and with impact. Reach your target audience via our digital networks and our printed billboards that guarantee 100% share of voice.
With myriad media options and an immersive environment primed for engagement, JFK offers effective advertising opportunities for marketers to deliver global, national, and local brand messages to a desirable and geographically diverse audience. Reaching over 55.3MM annual travelers with an average income of $116K per year, with 64% ranging in age from 25-54. What’s more, JFK’s frequent flyers over-index as recipients of higher education and in holding positions as consequential decision-makers for various businesses. And since they average four round trips per year, advertising at JFK provides an impactful way to reach a desirable audience of travelers as they journey to and from their destinations.
Source: Airports Council International, 2022; J.D. Power; John F. Kennedy International, 2022; Nielsen Scarborough, OAG, 2022; telligentmarketing.com
John Moyer
SVP, Development, Airports Division
Jon Sayer
SVP, National Sales, Airports Division
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